Celebrity Juice – Keith Lemon
Keith lemon is a well-known presenter who instantly comes across as bubbly and sarcastic; we are more likely to see him present on ‘Celebrity Juice’ which is a panel game show that appears every Thursday on ITV2. The show airs at 10pm; straight away this gives us an indication of what the show will comprise of. We as an audience should instantly be aware that the show will consist of swearing, nudity, sexual issues and unnecessary tabloid gossip just by judging it on the title, where it’s broadcast and the time it’s on. In this show, the presenter engages really well with the audience because the majority of them share the same sense of humour as him and since the show would have already studied their target audience it is a lot simpler for Keith to engage with them. The presenter is very out there, amusing, entertaining, and camp yet masculine, this is because he knows that his target audience are male and female predominantly in the C2-E category on the demographic scale, therefore he has to act overconfident and youthful but also be able to appeal to the older audience aged 25-34.
On ‘Celebrity Juice’ we see the presenter as an outgoing, loud, exaggerating character, however in the clip above that displays the presenter presenting in diverse way, he is a lot more calmer yet hilarious but not as much, this is because he is presenting on a day time TV show, therefore it is unacceptable for him to swear or behave the way he does on ‘Celebrity Juice’, another reason for this statement is also the fact that ‘This Morning’ has a distinctive audience to celebrity Juice, the show provides their audience vital issues that occurs around the world, though more or less Britain, unlike ‘Celebrity Juice’; in addition, the presenter has to tone down his over hyped personality in order for him to engage well with the show’s audience.
Keith Lemon is a character played by English comedian Leigh Francis and he is currently the main presenter on ITV2’s panel game show ‘Celebrity Juice’. The key concept of the show is to see which team identifies the week’s tabloid news stories.
The presenter’s voice is very exaggerated but comical and he speaks this way because it helps increases the audience laughter when he makes a joke. The tone of the presenter is very high and camp and because he’s always hyper it suits the role he’s playing. He talks really fast and he’s always enthusiastic and eager. He speaks this way because he is aware of who his target audience are, therefore he knows they will be able to relate to him and his voice. As this show aims at individuals at C2-E on the demographic scale, this type of voice will relate to the target audience personality, it will also be a lot easier for them to understand the show and the presenter.
In terms of language and vocabulary, there is a lot of slang used due to the presenter’s character and due to whom the show intends on aiming at. The words that are used are very informal and uncomplicated; as the show targets younger audience it is very expected to hear this kind of language used.
The presenter does have a catchphrase, in fact he has many; although it wasn’t used in this clip, there have been other episodes where it has been constantly used by the main presenter. The famous catchphrases from Keith Lemon are ‘Bang tidy’ and ‘Potato’, other catchphrase used is when he says “we are about to watch a VT and a VT stands for VIDEO TAPE”. When he’s about to say video tape, the audience in the studio and perhaps at home say it with him because we know that he’s going to say that as he has said it before numerous times in other episodes. The reason why he uses these catchphrases is merely for the audience to familiarise themselves with the presenter and his character as well as the show itself. Other purpose of his use of catchphrase is because he is also following the traits of the show.
The presenter has a fake Yorkshire accent and in my perspective, I believe whoever the presenter was going to be for the show, he/she is required to be loud, highly confident, annoying yet comical, able to engage well with the audience and be extremely sarcastic and Keith Lemon certainly ticks all the boxes, that’s why I think he was chosen to present on Celebrity Juice. I believe this accent is suitable for the show because of the issues discussed and because of the whole idea of the show. His accent encourages his humour and personality; therefore this will enhance his likability factor as well as the audience reaction to his performance.
The presenter’s outfit is very out there and so far from formal, it’s very casual and most of the time his outfits are so distinctive and unique that it instantly expresses his personality. Immediately, just by looking at his outfit, it’s very clear that he’s a comical character.
The presenter’s facial expressions are very extravagant and amusing, and it also increases the humour in his jokes as well as the audience’s interest.
These things are highly significant and appropriate to an audience as it comes very natural for us laugh because the jokes comes naturally from the presenter, therefore it’s easier for us to laugh as we know that he isn’t forcing it or over doing it. The presenter does exaggerate his jokes quite a lot; however it is exaggerated to a certain level where it is allowed and needed, plus the presenter emphasises a lot that the show is not to be taken seriously.
We are likely to see the presenter In a studio or on a stage presenting an award, in addition, we can also see him attend other chat or panel shows as he has previously been invited as a guest on Big Brother’s spin off show ‘Big Brother’s Little Brother’.
The presenter appeals to men and women aged 16-34 predominantly C2-E on the demographic scale and he will also appeal to the Makers, Strivers, survivors and the Experiencers.
Keith Lemon also recently presented in another one of his show called ‘Lemonaid’. In this show we are presented with a slightly different Keith; he is more relaxed but still applies that enthusiastic approach with the audience, he is also less rude. He doesn’t use any offensive language or mention anything sexual. This is because the programme is more of a family show; it airs at 6pm on ITV1 which means he is unable to perform the way he does on Celebrity Juice, and instead he must tone down the rude aspect of his personality to a certain amount. The target audience for the show is children aged 6-15, nonetheless the show also appeals to parents aged 30 and above. On the show, he still comes across as hilarious but more or less helpful; the notion of the show is to offer people the chance to be able to do something they would never have dreamt of doing. An example of this is an episode where we witnessed Keith helping a 14 year old boy achieving one of his dreams, he set out a challenge for him and in exchange he won the opportunity to sing with one of his all time favourite opera singers. This episode revealed a kind side to Keith which instantly made us think differently about him. However, this is a must for him to act this way as he is targeting at a completely different audience to ‘Celebrity Juice’.
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