Good Morning America – Robin Roberts
The ABC channel is a family channel therefore as an audience we instantly know what to expect from ‘Good Morning America’, we should be able to already know that the programme will consist of topics including gossip, music, Fashion and less report of events occurring in the broader world. Also, considering the show aims at families categorised at B-E on the demographics scale, it is presuming that the show won’t involve any sexual or severe news stories. The programme airs in the morning because the concept of show is to inform their target audience the latest news predominantly showbiz news and In order for the presenter to present this in the best accurate way, Robin would have studied the show as well as the channel, she would also have to come across as mature, determined and warm due to whom is watching the show.
Robin Roberts interviews Chris Brown
The presenter speaks very clear and sounds slightly formal. She also had like a motherly tone to her voice, and she was very clear and steady, she didn’t rush her words too much, instead, she expressed her words in a calmer tone due to what the topic was about, and because of how serious the subject matter was she had to converse in a more non-judgemental way so that he wouldn’t get offended.
In terms of language and vocabulary, she uses tactical words and questions to gain additional information about the incident the interviewee went through. An example of this was when the interviewee explained what the name of his album ‘F.A.M.E’ meant and as soon as he said it meant “forgiving all my enemies” she immediately rushes to ask him who he considers his enemies which again the presenter tries to relate the question back to the incident that occurred between the interviewee and his ex-girlfriend. The show airs at 7:00am which is another reason why the presenter had to perform in the way she did during the interview, she knew she had to take a pause at what she was doing as the interviewee could easily get angry which could lead to him swearing.
The presenter has an American accent and I believe she was selected to present on the show because of her warm personality and her ability to find a way to acquire answers from the person she is interviewing. As stated above, because the presenter comes across as warm and honest, she wore a bright yellow cardigan and the colour yellow usually represents the sun meaning the person is warm and lovely. Her outfit relates to the target audience because of the whole notion of the show; the programme airs at 7am which also happens to be the time where parents will start to get their children ready for school which means the presenters would have to look respectable yet relatable.
From the beginning, the presenter had a calm and relaxed facial expression, however towards the end, she realises that the interviewee was beginning to get annoyed by her constant interrogating so she quickly laughed it off and reassured him that the interview is to discuss the interviewee’s music.
The presenter’s body language was very straightforward and open, and in some parts she used a lot of hand gestures to emphasise words, however as she began to press some buttons she shouldn’t have, it was very noticeable that she felt a little uncomfortable because she knew that the interviewee was frustrated by her continuous questioning about his past. He claimed “I’ve been focusing on this album and definitely this album is what I wanted to talk about and not something that happened two years ago”. This statement definitely made the presenter wary of how uncomfortable he felt about the topic they were discussing. After hearing his comment she reacted quite false as she laughed it off and claimed she understood what he was trying to say. In addition, she repeated the phrase “thank you” as she didn’t want to come across as interfering and she didn’t want to make him feel nervous. After the interviewee made his response, she immediately moved on to his music and fans as she wanted to leave the interview with a positive note.
These things are appropriate to an audience because it’s explains a lot about the interviewee’s personality and displays other sides to him that the audience maybe surprised to see.
We are likely to see the presenter in a studio as her job role is more of a newsreader; we might also be able to see her attending award events. The presenter relates to the audience as she is not too formal yet informal either because she knows that she as well as the show is aiming at parents and children so she has to be able to apply her techniques to both audiences. She relates to the audience through her clothes, tone of voice, language and personality. She knows how to be serious but also humorous which is definitely desired for the show she presents on.
The show will primarily aim at middle aged women but it can also aim at children aged 8- 16 but this could vary depending on who the guest is on the show and the presenter is more likely to aim at women aged 30 and over as she is seen and classed as a humble sophisticated lady, in addition; she will also attract the thinkers, innovators and the believers.
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